What Is RedNote? TikTokers Are Flocking to This Instagram-Like App as a Ban Looms

glamour.com:

But you might be wondering, what is RedNote? As TikTok, a.k.a. , is on the verge of a US ban (which would make it impossible to download/update or access from a browser, but the app wouldn't like, self-delete from your phone, ), users are flocking to RedNote as an alternative, and using the hashtag #TikTokRefugees—here's why.RedNote is a Chinese app called Xiaohongshu, which translates to “Little Red Book,” which is why Americans have taken to calling it RedNote, per .

As of January 14, it is the number one Free App on iPhone, and the symbol is a red square with Chinese symbols. (Is the name a reference to Chinese Communist Party founder Mao Zedong's book of quotations? .)It was founded in 2013 as China's version of Instagram, per the outlet, and focuses on lifestyle content.

According to , it's more on the Pinterest side of things than the sometimes YouTube-y storytelling vibe of TikTok, if that makes sense.To put it simply: spite.

It's not that the app's interface or features are super similar to TikTok in particular, but the migration from to another app from China seems to be a pointed effort to show the American government that it cannot stop Americans from using Chinese-owned platforms.