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Weekly Release Or Binge Model? New Samba TV Study Suggests 2-Part Strategy Could Be Key For Streaming Viewership

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deadline.com

Are streaming services better served by the bulk release strategy or the traditional weekly model? A new report from Samba TV suggests that there are actually benefits to both when it comes to maximizing viewership.

Take Netflix’s Wednesday and HBO’s House of the Dragon, for example. Samba previously reported that the Addams Family spinoff outpaced the Game of Thrones prequel to have the most-watched premiere episode of the year, but that’s only when taking into account long-tail viewing.

By the 50th day of release, Wednesday had attracted 8.7M households, besting House of the Dragon‘s audience of 8.4M (House of the Dragon won in the initial 15-day window).

However, House of the Dragon remains the No. 1 show of the year when it comes to de-duplicated household viewership across all episodes (which means re-watching isn’t taken into account).

Read more on deadline.com
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