WBD International Chief Hints At Changes To Output Deal With Sky As Max Expands
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deadline.comGerhard Zeiler, president of Warner Bros. Discovery international, said an HBO output deal with Sky overseas will likely not look the same if it’s renewed.
Sky has licensed content through the end of 2025 but it comes as no surprise that WBD will look to tweak that as Max expands globally.
The streaming service wants a beachhead in the UK, Germany, Italy (and other markets) and needs HBO and Warner Bros. programming. “We see it every single day — that this content is working.
Every single day we see the ratings for the Warner Bros. and the HBO content which we sell to Sky.” “Sky was always a great partner for us, and it’s still a great partner today.
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