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BritBox International Names Marketing Boss & Strikes North American Deals For UK Drama ‘The Inheritance’

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deadline.com

EXCLUSIVE: BritBox International has named Diana Pessin as its Chief Marketing Officer, while striking U.S.

and Canada deals for UK drama The Inheritance. Pessin joined the BBC Studios-owned best-of-British streamer in April 2023 from her consultancy NextPhase Advisors as SVP, Global Marketing and has now been upped.

She is best known for a near-20 year run at Warner, where she rose to SVP, Media Strategy, Audience & Analytics and was a key player in the launch of HBO Now and HBO Max.

She will now oversee all BritBox International marketing, including brand marketing and creative, title campaigns, partner and growth marketing, as well as communications and publicity.

Read more on deadline.com
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