Watch Thom Yorke discuss Radiohead’s “embarrassing” TikTok stats

nme.com:

Radiohead have shared a new TikTok video, which sees frontman Thom Yorke bemoaning their “embarrassing” analytics on the app.The band joined TikTok back in April and shared a short clip of mysterious Radiohead associate, Chieftain Mews, who was seen delivering a dystopian news broadcast at a desk which has the words ‘Mews’ displayed and Radiohead’s logo in the background.Chieftain Mews appears again in the new clip, and is the subject of Yorke’s ire regarding the band’s statistics on TikTok.“We love what you’re doing, you obviously have been trying very hard, and we appreciate the effort, but we have been looking over the numbers,” Yorke tells Cheftain Mews in the video.“Every time a new post goes up you get 30% less people viewing it.