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Watch the official music video for BTS’ latest single ‘IONIQ: I’m On I’

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BTS have released the official music video for their latest single, ‘IONIQ: I’m On I’, as part of an ongoing partnership with South Korean car manufacturer Hyundai.The Hanki Goh-directed video has been released to celebrate the launch of Hyundai’s new EV brand, IONIQ.The clip, which looks more like a commercial than a music video, is intended to, according to the video description posted by Hyundai Worldwide, give fans “an exclusive look at the different lifestyles of each of the BTS members, empowered by IONIQ.”Watch the video for ‘IONIQ: I’m On I’ now:As reported by Billboard, BTS said in a press statement, “We had a lot of fun filming this video.“It’s been a while since a music video style ad has come out like this.

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