Watch John Lewis Christmas advert 2024 and find out how to enter life-changing competition

ok.co.uk:

Get ready for some festive magic, as John Lewis unveils its Christmas advert for 2024, titled The Gifting Hour.This year's story is all about the relationship between two siblings, focusing on a girl's mission to find the ideal present for her sister.

With a beautiful depiction of sisterly bonds, this is also a landmark moment because it is the first-ever glimpse of an actual John Lewis store in their Christmas ad.The strapline reads: “The secret to finding the perfect gift?

Knowing where to look”. Yet it's not just the visuals that are stirring excitement: this year, there's an incredible chance for up-and-coming talent to win the prize of a lifetime.

Richard Ashcroft's timeless 90s hit Sonnet graces The Gifting Hour with his original vocals - breaking from the traditional covers we've come to expect from these annual ads.