WarnerMedia chief Jason Kilar offered some fresh thoughts and a sprinkling of numbers about HBO Max’s progress and outlook, emphasizing the boost expected to come from the forthcoming ad-supported tier.“We have worked hard to earn more of consumers’ precious time, and it’s working,” Kilar said.
The service, which launched just prior to Kilar’s arrival as CEO of WarnerMedia last spring, is also reaching a “younger, more engaged audience” than linear HBO, he added.
About 43% of HBO Max viewers under 35, compared with 15% on linear and daily view time on Max of 2.8 hours, compared with 1.5 hours.The insights came during AT&T’s investor day, which featured Kilar, AT&T CEO John Stankey and other executives.
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