Warner Bros. to Sell ‘Lord of the Rings: The Fellowship of the Ring’ in Limited-Edition NFT Bundles, First for a Major Studio
variety.comTodd Spangler NY Digital Editor Fanatical collectors of Peter Jackson’s “The Lord of the Rings: The Fellowship of the Ring” will get the chance to buy limited-edition multimedia nonfungible token (NFT) versions of the fantasy epic.
Warner Bros. Home Entertainment is teaming with blockchain company Eluvio to launch “The Lord of the Rings: The Fellowship of the Ring” (Extended Version) Web3 Movie Experience, which will be available in two different editions that drop Friday, Oct.
21 at web3.wb.com. It’s the first time a major studio is releasing a movie as NFTs, which are unique identifiers that verify ownership of digital content. “The Fellowship of the Ring” NFTs are the first ones to be available in the “WB Movieverse,” a new marketplace that will in the future include other titles from the studio.
Jessica Schell, GM and EVP, Warner Bros. Home Entertainment, said future releases are yet to be determined. On the platform, fans will be able to buy, sell and trade movie NFTs.
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