Warner Bros has just made some razor-sharp release-date changes ahead of CinemaCon, ones that could potentially keep the Burbank, CA lot more toward the black this year than in the red.
In a year when there were four $100 million-plus auteur-driven movies — one of which, Bong Joon Ho’s Mickey 17, recently misfired — Warners Bros distribution has taken the pressure off the studios’ schedule in that regard, and even placed a potential tentpole into the year: Zach Cregger’s anticipated genre movie Weapons on August 8.
Cregger’s next movie after Barbarian was previously scheduled for MLK weekend 2026, on January 16. What kept Warners from moving the pic starring Josh Brolin, Julia Garner and Alden Ehrenreich was that the theatrical release was tied to Imax screens — can’t give up those auditoriums.
In fact, what made all of the release-date changes feasible for Warners was that each was tied to Imax bookings. As one insider called the release shifts revealed Wednesday, “we lifted and shifted.” Weapons will go toe-to-toe with Disney’s female-skewing sequel Freakier Friday.
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