Warner Bros. Discovery APAC Bosses Talk Max Launch In Australia & Moving Into Originals When The Time Is Right
deadline.comJust after Max‘s launch in Australia, Warner Bros. Discovery (WBD) APAC president James Gibbons and ANZ general manager Michael Brooks sat down with Deadline to talk about launching Max’s first-ever ad-supported tier in the APAC region, plans for originals and some takeaways from other launches around Asia.
The Max launch in Australia brings WBD’s content together in one place, offering Australian subscribers access to HBO original programming, Warner Bros.
films, the DC Universe, Harry Potter, Max originals, Discovery Channel, Cartoon Network and the Food Network. It was given some firepower with a star-studded launch attended by The Last of Us Season 2 stars including Bella Ramsey, Gabriel Luna, Kaitlyn Dever, who came to Sydney.
They were joined by several The White Lotus Season 3 cast members including Patrick Schwarzenegger, Leslie Bibb and New Zealand-born Morgana O’Reilly.
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