Warner Bros. Japan Criticizes ‘Barbie’ Twitter Page for Reacting to ‘Barbenheimer’ Posts, Asks U.S. Studio to ‘Take Appropriate Action’
variety.comZack Sharf Digital News Director Warner Bros. Japan released a statement on the country’s official “Barbie” Twitter account criticizing the studio’s U.S.
branch for feeding into the “Barbenheimer” craze on social media. The “Barbie” U.S. Twitter account has positively interacted with some fan posts about “Barbenheimer,” which refers to the dual summer releases of Universal’s “Oppenheimer” and Warner Bros.’ “Barbie” movies.
Both movies were released on July 21 and became box office juggernauts. Together, they boosted the box office to its fourth highest-grossing weekend in history during their debut outings. “We consider it extremely regrettable that the official account of the American headquarters for the movie ‘Barbie’ reacted to the social media postings of ‘Barbenheimer’ fans,” Warner Bros.
Japan wrote in a statement published on the “Barbie” Japan Twitter profile. “We take this situation very seriously. We are asking the U.S.
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