Warner Bros. Discovery Sees Max Hit 116.9 Million Subscribers As Streaming Posts Profit, Cable Networks’ Ad Revenue Falls 17%

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Warner Bros. Discovery linear networks continued to lose ground amid ongoing challenges, weighing on the fourth quarter. Revenue eased 1% to $10 billion, shy of Wall Street forecasts.

Net Some $1.9 billion charges including restructuring expense hit the bottom line as the company swung saw a $640 million loss for the last three months of 2024.

Streaming added 6.4 million subscribers pushing Max total global subs to 116.9 million. Networks, WBD’s biggest segment, saw revenue dip 5% to $4.8 billion and profits down 13% to $1.9 billion.

Ad revenue dropped 17%, driven by domestic networks audience declines of 28% and the continuing softness in the domestic linear advertising market.

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