Warner Bros Discovery Exploring Overhaul of DC Entertainment (EXCLUSIVE)
variety.comDC Entertainment, multiple sources close to the situation told Variety.It’s been less than a week since Discovery closed its $43 billion deal for WarnerMedia, joining one of the largest producers of reality programming with one of the most venerable entertainment brands under the new moniker of Warner Bros.
Discovery. David Zaslav, the CEO of the combined companies, and top leadership have been toying with the idea of turning DC into its own solidified content vertical, the sources said.The move would potentially affect DC feature film development in the Warner Bros.
Pictures Group, streaming series at Warner Bros. Television, and the creative arm within DC proper — all in an effort to have the disparate elements more closely aligned in order to maximize the value of the superhero stable — one often seen as punching up against Marvel.
Before the merger closed, Zaslav vetted candidates with experience in creating and nurturing blockbuster intellectual property with a goal of potentially finding someone to serve as a creative and strategic czar similar to what Marvel has in Kevin Feige.
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