Warner Bros. Discovery Expands Partnership with No Kid Hungry to Donate Another 1 Billion Meals by September 2023

variety.com:

Selome Hailu Warner Bros. Discovery is expansing its “Turn Up! Fight Hunger” campaign, a partnership with No Kid Hungry. The news comes timed to company’s participation in the White House Conference on Hunger, Nutrition and Health on Wednesday.

After an initial pledge in 2018 to donate 1 billion meals to children in need in five years’ time and meeting that goal early in 2021, WBD has upped their promise to 2 billion meals.

Including the number already donated, the 2 billion total is set to be reached by September 2023. The program began after Gloria Steinem advised CEO David Zaslav to promote some kind of social good upon hearing that Discovery brands (before the merger with Warner Bros.) reached 25% of American women each night.

The company has since utilized that reach with easy-to-access action items, like encouraging viewers across platforms like the Food Network and HGTV to donate by texting the word “hungry” to 707070.