Warner Bros. Discovery Adds 7 Million Streaming Subs in Q3 to Hit 110 Million as Box Office Dives 40% in ‘Barbie’-Less Summer
variety.comJennifer Maas TV Business Writer Warner Bros. Discovery reported its third-quarter 2024 earnings results Thursday. The July 1-Sept.
30 period concluded with WBD’s HBO, Max and Discovery+ boasting more than 110 million global subscribers, while box office sales fell 40% when compared to last summer’s blockbuster “Barbie.” Direct-to-consumer sales rose 9% to $2.6 billion.
Distribution was up 8%, ad sales 51% and content down 11% during the quarter, which saw Warner Bros. Discovery air the second season of “House of the Dragon,” as well as Olympics programming across international territories and Discovery’s “Shark Week” programming block.
In its studios segment, WBD saw a 17% drop in revenue to $2.7 billion. TV revenue was up 30%, while video game sales were down 31% and theatrical dropped the above-mentioned 40%.
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