Warner Bros. Apologizes for ‘Insensitive Social Media Engagement’ About Barbenheimer
usmagazine.comThe U.S. branch of Warner Bros. issued an apology after being called out by the Japan division for engaging with “insensitive” Barbenheimer tweets.“Warner Brothers regrets its recent insensitive social media engagement,” the company told Variety on Tuesday, August 1. “The studio offers a sincere apology.”The statement comes on the heels of Warner Bros.
Japan’s Monday, July 31, request for the U.S. division to take “appropriate action” after the U.S. Barbie account “liked” and otherwise engaged with tweets about Barbenheimer, the pop culture portmanteau of blockbusters Oppenheimer and Barbie.Oppenheimer — which details the true story of physicist J.
Robert Oppenheimer’s (Cillian Murphy) development and design of the atomic bomb — has not been released in Japan.
The United States dropped two atomic bombs on Japan in 1945 amid World War II; the explosions in Hiroshima and Nagasaki killed over 100,000 people.“We consider it extremely regrettable that the official account of the American headquarters for the movie Barbie reacted to the social media postings of Barbenheimer fans,” Warner Bros.
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