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Voices: Lies, scandal and celebrity showdowns: Can This Morning ever recover?
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msn.comThis Morningas being like something in a Quentin Tarantino movie. Images (and rumours) about one of its stars, Phillip Schofield, are everywhere.
Unless you’ve been hiding under a rock, you’ll know about them. Phillip may have left ITV with immediate effect, but what does that do for the show’s branding?
When your name is dragged through mud – personally, professionally – can you ever recover? Whatever the truth is behind the headlines,This Morning’s brand has been badly damaged.
As a PR and brand expert who has worked with everyone from corporations to celebrities to social media influencers, I know a thing or two about reputation management – and I can tell you that This Morning is in for a bumpy ride over the next few months.
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