Mike Wass What’s old is new again. Take Kate Bush’s “Running Up That Hill.” Resurrected by “Stranger Things” and overnight virality on social media, the synth-pop anthem is a chart phenomenon (No.
6 on Billboard’s Hot 100 for the week ending June 30) 37 years after it was first released in 1985.While revivals of that magnitude are rare, release dates have been obsolete on TikTok for years.
Be it Fleetwood Mac’s 1977 classic “Dreams” or Tom Odell’s 2012 single “Another Love,” songs that should be well past their use-by date regularly spring back to life.
The question is: what happens next?In the case of Kate Bush, Warner Records couldn’t ignore 85 million global streams (this week alone) and re-serviced “Running Up That Hill” to radio.
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