Vinted launches new feature for users to 'make the most' of platform

manchestereveningnews.co.uk:

Vinted has launched a new feature for users that will help them 'make the most' out of the popular second-hand marketplace. As part of a new campaign called 'Re-invinted', which supports Vinted’s creative platform 'New Again', the app has created a quiz that will tell users what their 'pre-loved personality' is.

According to the popular online marketplace, New Again is about the the "joy in a sale, the freedom to reinvent ourselves without worry or waste and promise of feel-good possibilities and fresh starts".

Re-invinted aims to reveal the behaviours of Vinted users - who choose second-hand over ‘new’ in favour of shopping, selling, and saving a bit of cash.

Based on data collected between December 2023 and December 2024, the brand has mapped out 32 distinct personas found among the millions of users of its pre-loved fashion platform, from 'Negotiators' to 'Retroholics.' Users can take part in the online quiz to discover their distinct Vinted personality.