Vietnam’s Beta Media has entered into a joint venture with Japan’s Aeon Entertainment to operate a chain of premium cinemas as well as engage in production and distribution activities in Vietnam.
The two partners will jointly develop and operate more than 50 premium cinemas under the Aeon Beta Cinema brand by 2035, with investment of more than $200m.
They will also work together on film production as well as distribute Vietnamese, Japanese, and international films in the Vietnamese market.
Founded in 2014 by Vietnamese entrepreneur Minh Bui, known as “Shark Minh Beta” due to his appearances on the local version of Shark Tank, Beta Media already operates a chain of 20 “affordable theatres” targeting Vietnam’s Millennials and Gen Z consumers.
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