Verizon Is Giving NFL Sunday Ticket Free to Select Customers in Promo Pact With YouTube
variety.comTodd Spangler NY Digital Editor Verizon and YouTube are calling a new customer-acquisition play aimed a gridiron fans. The telco has teamed with YouTube to give free access to NFL Sunday Ticket — which provides every out-of-market Sunday afternoon game — for the 2023-24 season to eligible new and upgrading wireless and home internet customers.
In late 2022, YouTube landed a seven-year deal for the NFL Sunday Ticket retail package, wresting it away from DirecTV (which inked a separate deal sell it to bars, restaurants and other commercial establishments).
Now, with the start of the regular NFL season six weeks away, YouTube is looking for new ways to distribute Sunday Ticket in addition to selling the package to YouTube TV customers and on an a la carte basis.
Terms of the agreement between Verizon and YouTube for NFL Sunday Ticket aren’t being disclosed, but Verizon is the exclusive wireless carrier partner for the games package.
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