Venice Market Kicks Off With Increased Attendance, Strong Interest in Film and VR Projects on Display
variety.comNick Vivarelli International Correspondent The Venice Film Festival’s market is kicking off with an attendance level close to its 2019 pre-pandemic days and strong interest in feature films and VR works being pitched at its gap-financing platform “We already have a total of more than 2,400 industry professionals registered to attend, which is close to pre-pandemic levels since in 2019 the number was 2,700 [at the end of the market],” says Pascal Diot, head of the Venice Production Bridge, as the informal mart is known.
Of these, 1,700 are accredited with the VPB’s Golden Trade pass, while the remaining 1,000 are registered as part of film delegations.
Diot notes that despite the healthy attendance figure, there is clearly a reduced Asian presence this year “Very few Chinese, almost no Japanese, very few Koreans,” he says.
A small delegation is coming from Taiwan which, along with France, is a country in focus this year. There is also a much smaller industry presence from Latin America, also reflected in this year’s film selection at the fest.
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