UTA Agent Chloe Popescu Joins Oscar De La Renta As New Chief Marketing Officer

deadline.com:

Oscar de la Renta has named former UTA agent Chloe Popescu as its new Chief Marketing Officer. In her new position, Popescu will be responsible for the brand’s marketing and content strategy, partnerships and new category development.Popescu previously led Brand Consulting for UTA’s Luxury practice.

The newly created position of Chief Marketing Officer was designed to bring Popescu’s talents in-house after the agent’s successful partnership when it came to consulting for the brand.

UTA’s fashion and luxury divisions represents creative directors, models, and cultural icons – as well as brands across luxury fashion, beauty and hospitality.

Popescu helped grow the division into a competitive force in the luxury space. Throughout her decade long career at UTA, Popescu led brand consulting for Byredo, Toteme, Baccarat, the OTB portfolio (Jil Sander, Marni, Margiela), MONSE, Oscar de la Renta and PS The Private Suite, among others.