Unleash the Channel Within: Why Tony Robbins Made a FAST Pact With Paramount Global

variety.com:

Cynthia Littleton Business Editor Tony Robbins wears many hats in a typical day: bestselling author, psychiatrist, motivational speaker, business strategist and life skills coach.

Being a TV star wasn’t on his personal to-do list — until he got a cold call a few months ago from Dan Cohen. Cohen, chief content licensing officer for Paramount Global, had an intriguing pitch for Robbins: How about partnering with the studio on the launch of a FAST channel?

FAST channels (the acronym stands for “free advertising-supported television”) are a hybrid of linear and streaming TV. They’re available on streaming platforms such as Roku, Pluto TV and Amazon Prime Channels as well as smart TVs manufactured by Samsung, LG and Sony.

But instead of offering program tiles for viewing on an on-demand basis, à la Netflix, FAST channels look like a traditional linear channel with a schedule of programs that run 24/7.