Universal Music Vietnam partners with MCN Metub on new label, monoX

completemusicupdate.com:

Universal Music has announced the launch of a new label called monoX in Vietnam, a partnership with multi-channel network Metub.

The label will be focussed on breaking new Vietnamese artists globally.“We are able to provide a one-stop shop for artists”, says Lan Khanh Phung, GM of Universal Music Vietnam. “More than just music, we can connect people through creativity, emotion and dreams.

From passion to profession. We want to bridge the two worlds together and the launch of monoX as a standalone new label will provide Vietnamese artists new opportunities to find success and build audiences, both at home and globally”.CEO of Metub, Phuong Ha, adds: “Although we have worked with many artistes to craft their digital strategy before, the establishment of the monoX label is a special move for Metub, to step further into the music landscape, which to me, is at a very exciting stage”.“With this co-operation between Metub and Universal Music Group”, she continues, “we hope to build a home for Vietnamese artists where they can enjoy a world-class music industry value chain with local insights and an extensive network.

At Metub, we are able to discover new talents at a very early stage of their career and certainly, the monoX label will continue to help us to turn their passion for music into a successful artist career”.The first signings to the new label are Wren Evans, Evy and Daisy.