Hailey Bieber Is Her Own Muse in Victoria's Secret's New Campaign
glamour.comBy Hailey Bieber has been having a year. Not only did the model launch her beauty line, , earlier this summer and serve a “big slay” at the , now, under all the glazed donut skin and Saint Laurent gowns, she's opening up in a big way.
Bieber is one of the faces behind Victoria's Secret So Obsessed campaign, starring alongside a roster of internet darlings who have become A-list It girls in their own right: Wildflower Cases' Devon Lee Carlson, body positivity advocate Paloma Esseler, and supermodels Justine Skye and Jasmine Sanders.
They're the un-official angels of a new generation of consumers— ones who celebrate all kinds of bodies and different forms of being sexy.After the brand came under fire for pushing and diversity, the American-founded lingerie brand has embraced a refreshing, toned-down approach that Bieber calls “authentic.” Her Glamour exclusive So Obsessed campaign images, in low lighting on a comfortable couch, are miles away from the tight, form-fitting, lacy-trimmed approach Victoria's Secret once employed for every member of their squad.
Right now, Bieber is her own muse. The Glamour exclusive image was one the model shot herself wearing the collection's signature in Rasberry Cooler.
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