Universal Music Group Catalog To Return To TikTok As Companies Strike New Licensing Agreement

deadline.com:

Universal Music Group and TikTok have announced a new “multi-dimensional” licensing agreement that will return music from UMG’s family of artists, songwriters and labels to the short video platform.

Earlier this year, Universal Music pulled its songs from TikTok, citing financial terms and concerns about inadequate restrictions on artificial intelligence tools.

The catalog of four million songs includes tracks from Taylor Swift, Bad Bunny, Adele and many others. The joint agreement announced today “marks a new era of strategic collaboration between the two organizations, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential,” the companies said in a statement.

The deal is designed to deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI.