Universal Music Expands Relationship With Twitch and Amazon Music

variety.com:

Jem Aswad Senior Music EditorUniversal Music Group, Twitch and Amazon Music have announced an expansion of the companies’ agreements.According to the announcement, the agreements will provide customers with enhanced access to some of the world’s most popular music content on Amazon, including live streams, high quality and spatial audio, artist merchandise, and exclusive experiences with UMG’s industry leading roster of artists from around the world.Twitch and UMG also will work together to foster new innovative opportunities for artists and labels to creatively and commercially engage with their fans and new audiences.Michael Nash, EVP, Digital Strategy, Universal Music Group said, “With the breadth of their music services and products, and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, live streaming, artist collaborations, and physical merchandise.

With these agreements, we are proud to build on our track record of success in working closely with Amazon, and we’re looking forward to delivering even more incredible experiences for our artists and music fans everywhere.”  “Twitch embodies a creator-first culture, including empowering musicians,” said Tracy Chan, Head of Music at Twitch.