“Universal Horror Unleashed” In Las Vegas To Be Company’s First Ever Permanent Horror Experience

deadline.com:

Universal Destinations & Experiences revealed today the name of the company’s first-ever permanent horror experience: Universal Horror Unleashed.

The new concept – to be located at Area15 in Las Vegas – pairs the company’s expertise in the horror genre with immersive experiences in an all-new format.

The horror-centric experiences will surround eerie eateries and bone-chilling bar areas. It will deliver what Universal promises is “a new level of experiential entertainment.” In addition, guests can expect “a continuously-updated experience with must see seasonal events and one-of-a-kind merchandise.”   “Universal Horror Unleashed is another way we are using our unique style of horror storytelling to engage fans of this genre,” said Page Thompson, President, New Ventures, Universal Destinations & Experiences in a statement. “We look forward to bringing frightful fun to Las Vegas year-round.”  Universal Horror Unleashed, first announced without a moniker earlier this year, is part of the company’s ambition to introduce new products to new audiences in new markets.

It is the anchor tenant in the 20-acre expansion of Area15, an immersive entertainment district in Las Vegas. Area15 was described by Fast Company as “an experiential next-gen mall.” It is located a few blocks off the Strip on Rancho Drive.