Just a few months (in fact, exactly three months to the day) after the theatre chain proclaimed it would no longer play movies from the studio, AMC Theatres and Universal Pictures have signed a multi-year agreement that will allow the studio’s films to premiere on premium video on demand (including the theater’s own, AMC Theatres On Demand) within just three weeks of their theatrical debuts.
In the past, that timeframe traditionally lasted for three months, a time period that theater owners have said is crucial in order to prevent customers from simply skipping theatrical runs in favor of watching at home.
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