Unifrance Preps International Events, Builds Up Youtube Channel, Forecasts French Films’ Overseas B.O. Rebound
variety.comElsa Keslassy International CorrespondentOne year after merging with the promotion org TV France International, Unifrance is preparing a series of strategic events in key markets across Europe, the U.S., China and Japan to fast-track the global distribution of local series and movies.
The French film and TV advocacy banner will host trade shows bringing together French sales outfits and international distributors in Paris in January, Biarritz (Southwestern France) in September, as well as in Roma in April, Madrid in June, Berlin in November, New York in March and Yokohama in December.
The 13th edition of MyFrenchFilmFestival, the online fest dedicated to French movies will be held in January and February. While the French box office has suffered a decline due to the pandemic, Unifrance highlighted the recent critical success of French productions at major festivals, for instance Julia Ducournau’s Palme d’Or winning “Titane,” as well as the series “Call My Agent!” winning an International Emmy, and Audrey Diwan’s “Happening” winning the Golden Lion at Venice 2020.
French movies garnered 17.5 million tickets overseas in 2021, led by Samuel Tourneux’s animated film “Around the World in 80 Days.” Julien Fournet’s “Phil’s Adventures,” a film from the team behind “The Jungle Bunch,” was another successful animated film.
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