Umar Kamani announces shock return to PrettyLittleThing - with big news for customers after uproar
manchestereveningnews.co.ukFashion boss Umar Kamani has announced his shock return to steer PrettyLittleThing, the online brand he first founded in Manchester 12 years ago.
The entrepreneur had stepped down as CEO of the company in April 2023 to focus on other projects. But he took to Instagram on Tuesday to announce he is to make a big return to steer the fast fashion company which he said has "lost touch" in recent times.
And in big news for loyal customers of PrettyLittleThing, Umar announced today that he will reinstate free returns on orders for "royalty customers".
This had controversially been scrapped in June to the uproar of shoppers. READ MORE: All the airlines moving to Terminal 2 at Manchester Airport announced In Umar's heartfelt and lengthy statement to his 1.2m followers on Instagram, he also "sincerely apologised" for "any negative experiences you may have encountered during my absence".
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