UFC Teams With Dwayne Johnson’s Project Rock On New Global Footwear Partnership

deadline.com:

Project Rock, Dwayne Johnson’s motivational performance brand, has been named the official footwear partner of UFC.Under the terms of the multi-year agreement, all UFC athletes and their corner teams will be outfitted with Project Rock footwear as part of their UFC Fight Kits for use during official UFC Fight Week activities, including open workouts, ceremonial and official weigh-ins, and for use on Fight Night in the locker rooms and during their walkouts to the Octagon.

The team-up began this past Saturday at UFC 270: Ngannou vs. Gane at the Honda Center in Anaheim, CA whereby Project Rock footwear was provided to all athletes and corners participating in the match.And in case you missed the bout, Ngannou busted through a unanimous decision (48-47, 48-47, 49-46) win over Gane, maintaining the undisputed heavyweight UFC title with the latter coming in as the interim champ.Initial footwear provided to the athletes will include Project Rock BSR training shoes and Project Rock slides.

Starting this summer, UFC athletes will be outfitted with a special edition colorway of Project Rock x UFC co-branded BSR 2 training shoes.“UFC athletes are amongst the greatest, toughest, focused, most disciplined and hardest training athletes on the planet,” said Johnson. “Every walk to the iconic Octagon by a UFC fighter is fueled with passion, mana and the deep desire to establish their dominance and Legacy.

I am proud, grateful and humbled that my innovative Project Rock training shoe is now the official global footwear partner of UFC.