Todd Spangler NY Digital Editor Streaming video services continue to face challenges like high costs, high churn rates and competition from other media — while a good chunk of U.S.
audiences still questions whether the price of their subscriptions is worth it. On average, Americans households that subscribe to streaming video entertainment services said they spend $61 per month for four services, according to Deloitte’s 18th annual Digital Media Trends report.
That’s up 27% from $48 per month on last year’s survey. Price hikes in the category may be near their breaking point, the survey indicates: Just over one-third (36%) of those surveyed said the content available on streaming video services is not worth the price.
And nearly half (48%) of respondents say they would cancel their favorite subscription VOD service if monthly prices went up by $5 per month.
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