Michael Schneider Variety Editor at LargeU.S.-based Spanish lingo programmer Estrella Media has sealed a two-year deal with Mexico-based broadcasting powerhouse TV Azteca to jointly create, produce and air new series on both sides of the border.The companies are set to announce some of those offerings next month during the 2022 IAB NewFronts on May 5, followed by Estrella Media’s upfront presentation on May 9.
But the new partnership, set to be announced on Tuesday, includes creating more than 600 hours of original programming for both the U.S.
and Mexico, as well as production of existing series and the licensing of library content for air in both countries. So far, four projects have been greenlit on the Estrella Media side, and three on the TV Azteca end.
Estrella Media and TV Azteca already collaborated last November on the Regional Mexican music awards special “Premios de la Radio,” which aired on EstrellaTV in the U.S.
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