K.J. Yossman ITVX, the upcoming streaming platform from U.K. broadcaster ITV, will launch in November. ITV managing director for media and entertainment Kevin Lygo confirmed the launch date during a panel at the Edinburgh TV Festival on Wednesday afternoon.
It will replace ITV’s current streaming platform ITV Hub. “The content that will be commissioned specifically for this, and [bought] in from America for this” will be “edgier” and viewed as an accompaniment to the traditional linear channel said Lygo.
He promised hundreds of thousands of hours of acquisitions including films thanks to “huge deals with movie studios” the network has done.
He also said “there will be a new programming event dropped on to the service exclusively” regularly. As well as news, entertainment, films and comedy there will be boxsets and other shows. “I think this way we’ll be using the programming to better effect,” he said of the plan to premiere shows on ITVX months before they TX on linear.
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