Keira Knightley Tom Hardy Emilia Clarke Bradley Cooper Luca Guadagnino Peter Micelli Rich Cook city Santa Monica film Music Strategy Keira Knightley Tom Hardy Emilia Clarke Bradley Cooper Luca Guadagnino Peter Micelli Rich Cook city Santa Monica

Two Years After Top Dealmakers Took The Leap, Range Media Partners Assesses Progress — Deadline Disruptors

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deadline.com

It has been nearly two years since a group of the best and brightest young agents and partners told their bosses they were stepping away from their million-dollar salaries to follow former eOne strategy officer and CAA television veteran Peter Micelli and be the founding partners of a new management company, Range Media Partners.They made their dramatic pivot at the height of industry instability; movie theaters remained closed from Covid, production was slow to rebound as no one was writing Covid policies and that meant no completion bonds; studio tentpoles were being unloaded to streamers.

The rep business was also in flux, with the WGA bent on eradicating the packages and affiliated productions that had increasingly fueled agency coffers.So, a consortium of agents from CAA, UTA, WME and other firms, repping such A-listers as Bradley Cooper, Tom Hardy, Keira Knightley, Emilia Clarke and Ramy Youssef decided to embrace change, not fear it.Their clients understood their reps’ sell that this could be the new phase in an ever-shifting Hollywood, with an emphasis on hands-on representation, and a lean into branded opportunities outside their onscreen work.

In fact, director Luca Guadagnino—who followed founding partner and former WME partner Rich Cook to Range—was so all in that he designed the company’s new headquarters at Bergamot Station in Santa Monica, CA.“My professional relationship with Rich is profound, I see him as a rock to hang on to and I have been building with him a strong complicity in our path,” Guadagnino says. “So, I would have followed him anywhere.

The great news is though that since Rich told me about Range, I realized how powerful and visionary they were in waiting to make such a disruptive move, so

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