Two-Thirds Of Peacock Subscribers Have Watched A Recent Universal Theatrical Movie On The Service, NBCUniversal Says

deadline.com:

Two-thirds of Peacock’s 22 million subscribers have watched a recent Universal theatrical film, the NBCUniversal streaming service announced at its NewFronts presentation Tuesday.

Emphasizing the value to advertisers of the pay-1 window for Universal films, the company told ad buyers in the audience that 95% of viewers expressed a favorable opinion of the ad experience during movies.

Fresh releases generally have only pre-roll ads and then stream without commercial interruption. The new pay-1 setup came about last year when Universal’s output deal with HBO reached its end and NBCU, like all media players, re-examined its pay-1 strategy in light of streaming.

The NewFronts event unfolded against a rancorous backdrop as WGA members set up a picket line on Fifth Avenue just outside of the venue, forcing attendees to weave their way through hundreds of picketers.