Brian Steinberg-Senior audience testing Nielsen Brian Steinberg-Senior

TV Networks’ Scramble to Launch Nielsen Rivals Creates Measurement Mess

Reading now: 221

Brian Steinberg Senior TV EditorTV’s most intense drama isn’t showing on any particular network and doesn’t stream on any specific screen.

Even so, some of the industry’s most influential executives can’t stop talking about it.Chances are no one will mention the series at next week’s sundry upfront gatherings, when TV companies will unveil dozens of new programs as part of an effort to win billions of ad dollars, but it is of critical importance to Disney, Comcast, Fox and many of the TV-reliant companies behind the presentations.

For weeks, TV executives have been transfixed by seemingly endless episodes in which their own networks, upstart tech companies, Wall Street heavyweights and Madison Avenue stalwarts all try to figure out how to count media audiences in an era when many of them turn to streaming services to watch their favorite series.

For decades, the companies have relied on Nielsen to determine how many people watched the Super Bowl or a midnight repeat of “The Golden Girls.” Now, as media habits change, the entire system is likely to be overhauled, and the networks are relying more heavily on Nielsen rivals, trying to gain more control over the process — before someone else does.

The website is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News