TV Beats Forum Panelists: The TV Bubble Has Burst, Remakes, New Technologies and Impact Investment Offer Other Opportunities

variety.com:

Marta Balaga Say goodbye to the old ways of doing TV business and hello to new ones. “We need to rethink everything. The business model we used to have, that’s gone,” said Silver Reel’s Claudia Bluemhuber, a panelist at this year’s TV Beats Forum at the Tallinn Black Nights Film Festival. “We’re going to see fewer shows.

The costs have skyrocketed, we have inflation, and if you’re looking to attach a meaningful cast, there’s huge competition with streamers.

At the moment, our industry is driven by fear. We need to overcome the fear of failure.” And find new solutions. According to Meg Thomson, an executive at Globalgate Entertainment, there needs to be more cross-continental collaboration in the near future, as well as more focus on YouTube and TikTok, “where advertising is more targeted,” added James Copp, co-head of content at Night Train Media. “The idea of advertising nappies to an audience that’s watching a TV show seems hopelessly dated.

We have to target our shows, too. Linear TV is pretty much dead, so it’s all about teaming up. You dig, dig, dig, and find these strange, weird and wonderful financing models.