Tubi Gets New Logo, Sonic Brand ID as It Gears Up for International Expansion
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variety.comTodd Spangler NY Digital Editor Tubi has given its logo an overhaul and a new coat of vivid paint — and has introduced a buoyant sonic logo akin to Netflix’s “tudum” — as the Fox Corp.-owned streamer prepares to launch into more international markets.
The free, ad-supported streaming service’s new brand identity was developed in partnership with London design consultancy DixonBaxi.
The new logo and sonic brand will begin rolling out across all supported platforms, including in the Tubi user interface, starting Wednesday, Feb.
28. The new Tubi logo features a purple background, dubbed “Turple” by the company, with the brand name emblazoned in “Hello Yellow,” which represents “the thrill of discovery,” VP of design Simone Magurno said.
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