Trending, A New Gen Z-Focused Media Venture, Launched By ‘Call Her Daddy’ Podcaster Alex Cooper And ‘XO Kitty’ Producer Matt Kaplan

deadline.com:

Alex Cooper, host of popular podcast Call Her Daddy, and Matt Kaplan, producer of young-skewing hit properties like XO Kitty, have launched a new media venture aimed at Generation Z.

The new company, Trending, will “engage these audiences on their terms,” according to an announcement, via scripted and unscripted content, podcasts, digital media, tours, and “other Gen Z focused endeavors.” Cooper and Kaplan, who are engaged to be married, have both gained considerable followings among young media consumers.

Call Her Daddy ranks as Spotify’s No. 1 podcast for women and has attracted a considerable roster of A-list guests as well as spawning a successful line of merchandise.

Kaplan’s production outfit, ACE Entertainment, finances and produces five feature films a year, with credits including the popular To All the Boys I’ve Loved Before franchise.