Top Roblox Streamer KreekCraft Signs With UTA (EXCLUSIVE)
variety.comJennifer Maas TV Business Writer YouTube star and content creator KreekCraft, best known as the most popular Roblox livestreamer, has been signed by UTA.
The streaming star was previously signed with CAA. KreekCraft currently averages 100 million monthly views on YouTube and has more than 10 million YouTube subscribers.
His growing popularity correlates to gaming and social platform Roblox’s recent surge in livestreaming hours watched, which peaked at 19.5 million hours in August, according to a new report from Stream Hatchet.
Per UTA, KreekCraft’s transition to the agency highlights its “commitment to representing the most influential and dynamic talents in the digital space.” Per the agency, “UTA was first among the major talent agencies to have a dedicated gaming and esports division and now dominates the space, representing more than 140 of the world’s top streamers, creators, esports athletes, developers, organizations and brands, with a collective fanbase of over 500 million followers.” UTA’s UTA Creators division also reps Kai Cenat Markiplier, Fuslie, Kyedae, ImperialHal, Fanum and gaming organizations AMP, FaZe Clan and RDCWorld, among other popular livestreamers.
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