Top Producers Break Down Idealized Concept of a Pan India Film at CII Dakshin Conference
variety.comNaman Ramachandran The term ‘pan India film’ is quite the rage across the country these days and four leading producers convened at the recently concluded Dakshin South India Media and Entertainment Summit in Chennai to break down the concept.
Organized by the Confederation of Indian Industry (CII), southern region, the theme of the conference this year was Beyond Borders and the pan India discussion fell neatly into that remit.
In recent decades, India has been a patchwork of local cinema markets, defined partly by geography and language group, and with only limited overlap or transfer between them, except for the Bollywood (Hindi-language) segment which enjoys wider releases.
Change may now be afoot. Pan India film is a term usually used for films made in one of the four south Indian languages – Telugu, Tamil, Kannada and Malayalam – which is dubbed into Hindi and other languages and released across India and in diaspora markets.
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