Top footballers like Dele Alli trademarking personal logos to flog their own brands

mirror.co.uk:

Top soccer stars are used to kissing their club crests – and now a host are drawing up logos of their own to cash in on their fame.

Tottenham and England midfielder Dele Alli is the latest star to move to protect his name. Alli, 24, has just trademarked a new double-D design to pave the way for creating his own commercial imprint.

He is already worth £8million and has his own hats firm Leo Fortis, which means “Brave Lion” in Latin. Now he has filed documents with the Intellectual Property Office to use a Dele D design on dozens of items from clothes to toys.

England teammate Marcus Rashford has ringfenced his signature and initials so they cannot be re-used. Man Utd striker Rashford, 22, has filed papers to flog hundreds of items including