Top Amazon Executives Bullish About India Prospects: ‘India is Leading the Way for Us’
variety.comNaman Ramachandran Amazon Prime Video pulled out the heavy international artillery to launch a massive Indian slate on Thursday.
They are bullish about the market.Kelly Day, VP of international, Amazon Prime Video, said at a round table during the event: “The future of global streaming services is really about global expansion, and moving much more ambitiously, to serving customers in our international markets all over the world.
And truly, India is really leading the way for us. It is one of our fastest growing markets, represents some of our most engaged consumers.
It’s just been doing really, really well.”Day also said that India is an “innovation hub” for the service, with the country being used as the pilot for the single-device, mobile-only plan Prime Video Mobile Edition.
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