Chris Morris Music ReporterThe current season of “Stranger Things” marks a departure for the hit streaming series. Rather than dropping all the episodes at once, distribution for the hit show’s fourth go-round has been split into two halves, scheduled to stream in different financial quarters.
It’s a new approach intended to prevent subscribers from canceling when they’re done watching. As streaming matures, some content providers have shifted away from the binge model to a more traditional cadence of weekly episodes, often with cliffhangers at the end of each installment to keep streamers hooked.
But does one model work better? Search data from Roku — America’s No. 1 TV streaming platform by hours streamed — offers some insight.
According to the streaming platform’s Advertising Audience Insights team, how and when streamers search for titles, genres and actor names can reveal when they might watch certain content.
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