Tim McGraw Partners With Shareability to Launch New Nashville-Based Media Venture, Down Home
variety.comChris Willman Senior Music Writer and Chief Music Critic Country star Tim McGraw announced Thursday that he is entering into a partnership with Shareability, a social content studio that specializes in “viral moments,” to start Down Home, a new Nashville-based media, entertainment and marketing company.
According to the announcement, Down Home will be “dedicated to connecting McGraw’s country music audience with Hollywood and brands by producing film, TV and digital media that focuses on relatable stories that capture the essence and spirit of everyday Americans.” No titles or specific projects were announced as part of the unveiling, but the new company is said to have two scripted series in development with Skydance Media, with the intention of following up with feature film and animation projects.
In a statement, Joel Bergvall, Down Home’s head of film and television, said, “People want stories that move them, and that starts with characters they can relate to.
We’re focused on underdogs, unlikely heroes, and people striving for their sense of family, community, and belonging.” Said McGraw, “Country music has always been about storytelling.
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