Maybelline’s Super Stay 24H Hybrid Powder Foundation, £11.99 here in ten shades, has taken everyone by surprise, not least the brand that makes it.The base wasn’t meant to launch in the UK for ages, but then TikTok momentum took over when US fans began sharing its jaw-dropping one-swipe coverage - and lo, here it is.
Our OK! beauty team has tried it for ourselves and we can happily count ourselves as members of the ‘taken aback’ club. Beauty director Lynne even notes that it looked smooth on her dry skin, which isn’t often the case with powder formulas.TikTok make-up mega-influencer Mikayla Nogueira seems to have kickstarted the social media obsession around the product when she branded the foundation “the most magic powder I’ve ever used” in a now-viral video. “The before and after is all you need to know, this stuff is magic,” she captioned the tutorial.
Though Mikayla is an ad partner for Maybelline, her results really don’t lie – the product covers up any redness on her skin in one effortless swipe. “It’s just a powder foundation but look at the difference!
Look at the way it’s covered up my redness. It feels like nothing is on my skin,” she says of the product, noting that it’s also water-resistant and sweat-proof.
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